• Podcast Episodes

    Biweekly, we speak with top influencers, marketers,
    and brands who share their experiences, strategies, and tactics
    for influencer marketing in China .


The only forum for China influencer marketing specialists to share their knowledge and experiences


Providing you with insights you'll
need to level-up your brand’s China influencer marketing


The latest and greatest in the China
KOL and influencer arena,
brought to you twice a month

Recent podcast

June 23, 2021
Marketing in China: Relationships and Retention

In his only podcast appearance of the year, Alex Duncan, co-founder and product lead at KAWO joins us in the China Influencer Marketing Podcast studio for an insightful discussion on the marketing scene in China, and how businesses adapt in this massive and rapidly evolving market. Today's episode is truly a delight to listen to. Rather than just another interview, […]

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April 29, 2021
Evenings with Eli: Starting Up in China

From Omaha to Shanghai, Elijah Whaley has experienced working in different industries, different cultures and different types of companies, with different types of people. Bundled with all of that experience comes a ton of knowledge and expertise about not just the business and economics sides of the world, but also plenty of insights on the social […]

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April 14, 2021
Starting from Scratch in China: The Story of WalkTheChat

How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West. Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, […]

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March 24, 2021
Methodically Adapting Your Brand to China

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will […]

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March 10, 2021
The Future of Branding with Alpher Xian

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents […]

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February 24, 2021
Building a KOC Network with Ray Veras

If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant […]

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The China Influencer Marketing Podcast is curated and presented by Elijah Whaley, CMO of PARKLU by LaunchMetrics. With over 8 years of experience in China influencer marketing that includes the co-founding of top-tier China influencer Melilim Fu, Elijah brings invaluable knowledge and experience to brands and marketers that seek to navigate the largest consumer market in the world.
Elijah Whaley
CMO of PARKLU by LaunchMetrics
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